According to Todd Jones of G.E Capital, the restaurant industry currently spends 80% of it’s marketing dollars on television advertising, and less than 3% on social marketing and engagement. Closing keynote Greg Creed shared how Taco Bell is using social technology to get ahead of the pack. “-1% sales in first quarter isn’t going to … Continue reading Purpose Driven Marketing: Taco Bell CEO Greg Creed Rocks #RLC2013